Hollywood Forever Cemetery is a one-block-square, 4-acre site in the heart of Hollywood, adjacent to Paramount Pictures. Most participants at this festival are Los Angelinos. Latinos in American culture have long been stereotyped as illegal aliens, gangbangers, or wetbacks. For the past few decades, the celebration "Dia De Los Muertos" has helped to create a positive recognition of the Hispanic Culture, Chicano Movement, and Mexican Nationalists throughout the US. Based on celebrations that have occurred for hundreds of years in several Hispanic countries. In other countries, for "Dia de los Muertos", Guatemalans repaint cemetery tombs in vivid colors, and they hold family picnics on graves. Families wait all night for the visitation of souls. In El Salvador, they leave mementos of the deceased at their graves.

An image of a female skeleton called La Calavera Catrina. La Catrina is an icon that, over the centuries, has inspired women to adorn death with costume and makeup. Many women attire themselves in black and apply face paint to evoke the images of an appealing representation of death. Some costume themselves in different personas to redefine a new identity for one evening.